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Effective and Active Sponsorship Is the Top Driver of Project Success

Surveys have shown that effective and active sponsorship is essential to project success, but in practice, not enough attention is paid to the importance of sponsorship....

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Cover Articles
Effective and Active Sponsorship Is the Top Driver of Project Success
Surveys have shown that effective and active sponsorship is essential to project success, but in practice, not enough attention is paid to the importance of sponsorship. The practice of sponsorship faces many challenges such as unsupportive organizational culture, lack of training, unclear role positioning and misunderstanding about sponsor duties. The aim of this column is to arouse attention to the importance of sponsorship and discuss some specific issues about sponsorship.

Date with Editor-in-chief
Project Sponsors Should Assume the Primary Responsibility for Creating Project Value
There are a huge number of projects in China. To some extent, China’s development and realization of China Dream are supported by numerous projects. Therefore, China needs not only the largest number and the most competent project managers, but also sufficient project sponsors with strategic insight, resource integration ability and project governance capability. PMR Editor-in-chief Ding Ronggui had a dialogue with professor Wang Shouqing about this topic. 


Focus
Infrastructure Real Estate Investment Trusts
Since April 2020, with the introduction of relevant national policies in China, Infrastructure Real Estate Investment Trusts (REITs) has pressed the fast forward button. As a major innovation in investment and financing mechanism, Infrastructure REITs is of great significance to further promote the high-quality development of infrastructure. On the macro level, it helps to enhance the function of capital market to serve the real economy and provide direct financing support for infrastructure construction; on the micro level, it helps to prevent debt risk and reduce the leverage ratio of enterprises and government departments.

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